A company that immerses fans in sports and entertainment viewing events with LED technology announced its fourth U.S. venue is planned for Detroit.
Cosm’s latest location is planned for the Campus Martius area in Detroit through a partnership with Dan Gilbert’s Bedrock real estate arm and local architecture firm Rossetti.
It follows venues in Los Angeles and Dallas, as well as a recently announced location in Atlanta.
The venues use what the company calls “Shared Reality,” including a massive LED dome and an adjacent hi-resolution LED wall to create “an experience that bridges the virtual and physical worlds by merging state-of-the-art visuals with the energy of the crowd, world-class hospitality, and an elevated food and beverage service,” the company says.
“I can’t think of a better place than the Detroit for our 4th Venue,” Cosm’s president and CEO Jeb Terry said in a statement. “Detroit embodies the right mix of sports fandom, enterprising spirit, and energy; and we are honored to be part of the downtown revitalization that Dan Gilbert and his team are driving.”
He added, “Cosm Detroit will be the always-on heartbeat of downtown, offering unparalleled sports and entertainment experiences for Detroiters to share together; honoring the great history of the city while celebrating Detroit today and its incredibly bright future.”
Programming is anticipated to include a slate of live sports as well as arts and culture events like Cirque du Soleil performances and other “immersive” art experiences from the Cosm Studios Creator Program.
According to the company, “Shared Reality is a medium that makes fans feel like they have the best seats in the house even if they are 100s of miles away from the games being played.”
For the World Series, Cosm says it “put fans directly behind home plate, providing the best views of the action as if they were sitting in the ballpark.”
A target opening date has not yet been set.
