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Forget Detroit Rock City — at least for this month.
Production company Paxahau, the masterminds behind Detroit's annual Movement Electronic Music Festival, have updated the billboard that stands outside the Russell Industrial Center along I-75. The new design is a simple yet bold riff on Michigan's blue and white license plates, with the message: "Detroit Techno City." Below it is the URL for website movement.us, and the license plate's "tag" is actually the festival's date, May 26-28.
Last month, the billboard was changed to remind passersby that "Detroit is the birthplace of techno music." Before that, it spent the better part of a year emblazoned with a more straightforward advertisement for the three-day festival.
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About The Author
Lee DeVito
Leyland “Lee” DeVito is the editor in chief of Detroit Metro Times since 2016. His writing has also been published in CREEM, VICE, In These Times, and New City. He once asked porn star Stormy Daniels to spank him with an issue of Metro Times. She obliged.
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