Effin Egg announces opening date in Detroit’s Midtown

Eff yeah!

Jan 7, 2025 at 1:44 pm
Image: Effin Egg is moving into the former Treat Dreams ice cream shop at 4160 Cass Ave., Detroit.
Effin Egg is moving into the former Treat Dreams ice cream shop at 4160 Cass Ave., Detroit. Steve Neavling
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Breakfast sandwich spot Effin Egg is finally ready to open in Midtown.

The colorfully named business plans to open its doors from 10 a.m.-4 p.m. on Saturday, Jan. 11 with a tasting menu, discounts, and giveaways.

The store is located at 4160 Cass Ave., Detroit, in the former Treat Dreams ice cream shop.

It’s the first Michigan location for the fast-casual chain, which was established in Florida in 2019 and has around 10 stores across the U.S.

Lucretia Willams helms the Detroit location, following a career as an executive in the auto industry. She said she wanted to move on to something else and the chain caught her eye.

“I contacted the owner and just said, ‘Hey, I’m effin’ interested in Effin Eggs,’” Willams told Metro Times last year. She originally hoped to open last fall, but such delays are common in the restaurant industry.

The new restaurant is geared toward Wayne State University students and Midtown workers.

More information is available at effineggdetroit.com.

Location Details

Effin Egg

4160 Cass Ave., Detroit

effineggdetroit.com