Heather Lutze's "Marketing Espionage: How to Leverage Competitive Intelligence to Dominate Your Industry"

Heather Lutze is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact— "Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing" and the brand new "Thumbonomics: Roadmap for Social Media & Mobile Marketing". Her writing and in-demand keynotes and workshops are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners. Heather has shared the stage with Tony Robbins Business Mastery in Fiji and London, and have even appeared on Oprah.