Bill Morris discusses his new book, The Lions Finally Roar

The Lions Finally Roar: The Ford Family, the Detroit Lions and the Road to Redemption in the NFL chronicles the dramatic resurgence of one of the NFL's most beleaguered franchises. The book dives deep into the storied yet tumultuous history of the Detroit Lions, under the long-time ownership of the Ford family. It explores their struggles, missteps, and the relentless pursuit of success in a league dominated by giants. With compelling insider stories and a spotlight on the pivotal moments that fueled their turnaround, this narrative captures the Lions' quest for redemption and the fierce determination to reclaim their pride.