There's no doubt Detroit is undergoing an immense revitalization. In the past few years we've seen new restaurants and bars open left and right. The city is seeing new and old independent retailers thrive. The QLine is now transporting people in a three-mile loop around Midtown and Downtown. Little Caesars Arena is pretty darn nice. We've got a Shake Shack and a City Bakery, for goodness sake! There is a palpable momentum building in certain neighborhoods.
And Detroit's new travel campaign video capitalizes on all of those phenomenal facets of the Motor City — as it should.
With the slogan, "It's GO time," the video produced by Detroit Metro Convention & Visitors Bureau takes viewers on a visual tour of Detroit with stops at the GM RenCen, Motown Museum, the Detroit Institute of Arts, Corktown, Campus Martius, Detroit is the New Black, the Fisher Building, Dime Store, Comerica Park, Hart Plaza, Eastern Market, Belle Isle, the Detroit Zoo, and other iconic locations.
Peppered in between beautiful images of well-plated dishes and shots of the Detroit skyline are upbeat quotes from national and out-of-state newspapers and magazines.
The quotes capitalize on Detroit's "Comeback City" narrative, telling outsiders that now is the time to watch history happening.
"See the future American city being built before your eyes," says the New York Times. "Detroit is infused with art and abuzz with transformative change," raves the Toronto Star. "The food scene is making it a must-visit," according to the Food Network. Sports Illustrated says Detroit has "First-class everything."
The video comes on the heels of news that Detroit is out of the running for Amazon's promised HQ2, news that one big developer did not take too well. But, while Detroit may still need to make improvements in areas like public transit, education, and in attracting talent, this campaign video designed to attract travelers proves the Motor City is still worthwhile.
View the whole video here:
It's GO Time Campaign Video from Detroit Metro CVB on Vimeo.
