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Courtesy photo
Tonight he and his business partner will be featured on the CNBC TV show The Profit, a reality series where struggling businesses vie for an investment from Marcus Lemonis, a wealthy investor and businessman.
The exposure for the company will surely be great for business, but it doesn't look like the episode will be particularly flattering, the Freep reports.
From a trailer for the episode, it appears Yelsma and his business partner, Brenna Lane, tend to go head-to-head over decisions.
The business, which sells jeans for between $200 and $250, has reportedly been struggling and hasn't been able to obtain the type of financing it needs to train new employees.
The Profit airs at 10 p.m. on CNBC.
