Public Square - Staff Pick
Best Arts Campaign
Fela! at Music Hall
Published: April 25, 2012
It was audacious in the first place for Music Hall to bring the Broadway show Fela! here for a three-week run — a $1.6 million gamble. But Music Hall Prexy and Artistic Director Vince Paul and his crew went beyond traditional marketing and fundraising in cobbling together a web of more than 40 collaborators: philanthropic souls, corporations and institutions. There were presentations in schools (tying the Nigerian activist-musician's Afro-beat to hip hop), Fela-related exhibits at the Charles H. Wright Museum of African American History, the Virgil H. Carr Cultural Arts Center, etc. The show more than broke even dollar-wise, but in bringing disparate Detroiters together around a timely message, Fela! was a smash.
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